Portfolio - Cappy Pulpy

•Client name – Coca Cola
•Brand Name – Cappy Pulpy
•Campaign – August  - November 2012
•Brief/Objectives - to create awareness and trial for Cappy Pulpy Orange, to generate immediate sales and to contribute to building a positive Cappy image.
•Mechanics – experiential wet sampling
•Coverage/time – national wide; Seaside sampling, In-Store sampling, Events sampling, Campuses sampling, hit & run sampling
•Results – 200.000 contacts