Portfolio - Illy Issimo
•Client name – Coca Cola
•Brand Name – Illy Issimo
•Campaign – March 2012
•Brief/Objectives – create a memorable and positive beverage consumption experience for brand with an aim to create awareness and trial for the products.
•Mechanics – wet sampling
•Coverage/time – national wide; campuses outdoor and door-to-door sampling
•Results – 40.000 contacts
